DeBeers is an interesting case study. When DeBeers controls a vast amount of the world’s diamond market it is funny how cocky they get. I’m watching “Diamond Road”, a show on Discovery Times. It is quite a study in the slow road of a diamond to market.

The show generally dwells on the two faces of the diamond market – the muddy fields of Sierra Leone and the high profile results going up for sale in New York (and various other places).

The one notable part in the first “episode” was that the producers did do their research and found out that diamonds, no different in composition and individuality, can be manufactured. I’m not talking about “moissanite”. I’m a talking about real diamonds. Gemesis can manufacture them – at even a price less than mining a real diamond. No blood, very little sweat and just a little bit of passion. Is it worth less because it is made by a man’s hand? If you didn’t know the difference – would it matter?